Data Overview

Last updated: May 10, 2026 12:14

1,245,892
Impressions
45,672
New Followers
289,451
Total Engagements
4.8%
Click-Through Rate

Geographic Distribution

Social media activity across Kenya's 47 counties

Low Activity (0-100 posts)
Medium Activity (101-500 posts)
High Activity (500+ posts)

Detailed Analytics

Platform Performance

Top 5 Counties

Nairobi
24,567 impressions
+12%
Mombasa
15,678 impressions
+8%
Kisumu
13,456 impressions
+15%
Nakuru
11,234 impressions
+5%
Uasin Gishu
9,876 impressions
+18%

Hashtag Performance

#unity254
12,456 posts 2.1M reach
#OneKenya
8,923 posts 1.5M reach
#KenyaCulture
5,678 posts 890K reach
#YouthVoiceKE
4,567 posts 720K reach

Engagement Types

Top Performing Content

Cultural exchange in Nairobi
12,456 engagements
Traditional dance showcase
8,923 engagements
Youth leadership forum
7,456 engagements
Community cleanup initiative
6,123 engagements

Video Performance

78%
Average Completion Rate
2:34
Average View Duration
45.6K
Total Video Views

Age Distribution

Gender Distribution

Top Interests

Culture & Heritage 85%
Community Development 72%
Youth Empowerment 68%
Governance 54%
Arts & Music 49%

Sentiment Over Time

Current Sentiment

7.8
/10
Positive Sentiment
Based on 12,456 comments

Top Positive Topics

Cultural appreciation 2,456
Community unity 1,892
Youth empowerment 1,567
Traditional languages 1,234
+62
Net Promoter Score
Based on 8,942 responses
Promoters 68%
Passives 20%
Detractors 12%
Promoters (9-10): Likely to recommend | Passives (7-8): Neutral | Detractors (0-6): Unlikely to recommend

By Platform

Instagram +72
Twitter +65
Facebook +58

By Age Group

18-24 +75
25-34 +68
35-44 +52

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